2010 Primetime Emmys Put in August Slate

The Emmys will be given out earlier next year with NBC putting the awards show for August instead of the traditional September. The 62nd Primetime Emmy Awards will be aired on August 29, just in time to dodge competition with other broadcast networks and NBC's Sunday Night Football franchise.

The move to earlier date will also allow a "head start on creative discussions". Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios elaborated, "NBC is excited to host television's biggest night with the Primetime Emmy Awards. Scheduling and announcing the telecast for August 29 this early in the awards cycle will give the Television Academy and NBC a head start on creative discussions."

However, this is not the first time that NBC places Primetime Emmys in month eight. In 2006, the network aired it on August 26 and NBC said it was the highest-rated Emmy telecast in the last four years.

Nominees for next year's awards will be announced in July.