Some features from Windows 7 are promoted through "Family Guy" when Stewie is trying his hand on installing the new Microsoft program on Brian's laptop. This sort-of-new way to do an advertisement had been reported last week but a sneak peek from the cartoon's episode has just been released.
Brian does all the talking, boasting the program's abilities such as recording TV programs with DVR, organizing photos in the media center and easily switching between programs with the user-friendly interface. Underneath it all, Stewie only attempts to do his first Tweet.
FOX struck a deal with Microsoft to include the sponsorship in an episode airing November 8. As part of the deal, the special will run at 8.30/7.30c without commercials. Instead, it will feature Microsoft-branded programing that "blend with the show's content" such as original animation, live action performances of "The Family Guy" musical numbers, comedy sketches and celebrity guests.
Windows 7 itself will be launched on October 22.