Barbie Heading to the Big Screen


Barbie Heading to the Big Screen


Universal Pictures has struck a deal with Mattel to develop a live action film around its most famous doll.

A 50-year-old plastic fashion icon, Barbie, is heading to the big screen. Variety reported that after months of negotiations, Universal Pictures has finally acquired the rights to make a live-action feature, "Barbie: The Movie", out of Mattel's signature toy line.

"Barbie is the most famous doll in history, a unique cultural icon in the world of brands," Universal Pictures chairman Marc Shmuger commented on the deal with Mattel. "So many representations of Barbie frequent pop culture, but never before has she been brought to life in a motion picture. We're grateful to Mattel for entrusting us with this extraordinary opportunity."

Producer of "Jerry Maguire" and "Julie & Julia", Laurence Mark, is attached to produce. On what direction the script will take, the filmmaker said that there are a lot of plot possibilities for the movie considering that Barbie's had more than 120 jobs over the years. He added, "Barbie may be the most popular girl in the world, and has always been a wonderfully aspirational figure, so we must do her proud."

Barbie general manager and Mattel senior vice president Richard Dickson, and Barbie vice president of Entertainment Rob Hudnut will be the executive producers for the film. Executive vice president Tracy Falco will oversee the project for Universal. No timetable has been set just yet for the big screen debut of the famous doll.

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Sylvester Stallone May Star in More Marvel Films After 'GOTG 2'
  2. Kim Kardashian's 'Jealous' of Kourtney's Hot Beach Body
  3. 'The Voice' Live Top 12 Eliminations: Who Is the First to Get Sent Home?
  4. Scott Gimple Teases Rick's Death in 'The Walking Dead' Season 8
  5. Inside Gwen Stefani and Blake Shelton's Plan to Get More Money From 'The Voice'
  6. 'KUWTK': Lisa Rinna's Family to Replace the Kardashians
  7. Is Gigi Hadid Taking Her Diet Too Far? Her Extreme Weight Loss Raises Concern
  8. 'The Walking Dead': The First Two New Characters in Season 8 Revealed
  9. Find Out Why Kim and Kourtney Kardashian Bans Kanye West From Mexican Trip
  10. 'The Flash' 3.20 Promo: Savitar Will Be Unmasked in 'I Know Who You Are'

CELEBS PHOTO