September 04, 2009 08:25:53 GMT
Bowing September 24, the sci-fi series will first present special printed ads that allow users to follow the codes and get a 3D experience.
Without eliminating the part that explains the phenomena happening to people in the entire world for 2 minutes and 17 seconds, the new promo of "FlashForward" gives the actual mass blackout occurring at a sport stadium. Toward the end of the promo, something peculiar is captured in the cctv video while people pass out.
A new sci-fi series airing on ABC, "FlashForward" tells the mysterious happening that caused people to see few months ahead of their life. Following the global event, people start dying one by one while operating man-controlled vehicles like cars and aircraft. The series stars Joseph Fiennes as Mark Benford, John Cho as Demetri Noh, Sonya Walger as Olivia Benford, Dominic Monaghan as Simon and more.
ABC is going full throttle in promoting this show by creating a unique campaign that has bizarre codes on printed ads. The black-and-white codes can be held up to a webcam and the computer screen turns into a 3D ad featuring photos from the show. Each of the photos will extend to clips when clicked.
"Once you watch all the videos, it's a 10-minute experience," Darren Schillace, ABC Entertainment advertising/marketing exec explained. "In the normal world, you'd never spend 10 minutes with a print ad." Ads can be found on tech-oriented publications such as Wired, Popular Mechanics and some gaming magazines. The downloaded version can be obtained at JoinTheMosaic.com.