August 20, 2009 03:43:05 GMT
Executive Producer Ashton Kutcher tries to grab the attention for 'The Beautiful Life: TBL' by having the cast stripping down in the posters.
Released via Ashton Kutcher and Demi Moore's Twitters are the bold promotional posters of "The Beautiful Life: TBL". Featuring four of its main characters, the posters display them wearing nothing but their bodies with the tag of "What are you looking at?".
The girls pictured on the promotional efforts are Sara Paxton who plays Raina and Ashley Madekwe who is Marissa on the show. "Thought you guys would dig this," Ashton who is the executive producer of the new CW show wrote. His wife meanwhile released the guys version, putting the pictures of Ben Hollingsworth who plays Chris and Corbin Bleu who plays Isaac. "Well hubby @aplusk I think I prefer these of Ben and Corbin," Demi wrote.
Raina, Marissa, Chris and Isaac are young models struggling to achieve fame in the highly-competitive world of fashion in New York City. Mischa Barton is supposed to play a model too in the show but for some reason, her character Sonja is not featured in the individual poster.
"The Beautiful Life: TBL" begins on September 16 at 9/8c.