Chris Brown's Wrigley Deal Has 'Ended'

August 07, 2009 06:33:54 GMT

The singer's ads for the gum company are no longer being suspended but terminated for good.

Chris Brown
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Photo credit: Bob Charlotte/PR Photos

The after-effect of Chris Brown's battery case in February is still surfacing with the latest bad news coming from Wrigley. Previously suspending the ads featuring the R 'n' B singer shortly after he was detained for assaulting Rihanna, the chewing gum company is pulling the plug entirely.

Brown's song "Forever" was used as a jingle for the brand and he was a spokesman for the Doublemint product. Just a day after it was revealed that Rihanna has been beaten until bloody and bruised, Wrigley released a statement, "Wrigley is concerned by the serious allegations made against Chris Brown. We believe Mr. Brown should be afforded the same due process as any citizen. However, we have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved."

On Thursday, August 6, Wrigley announced that there no longer exist a commercial deal with Brown, a move that they call as "formally terminating". No further statement was released. The termination came just one day after Judge Patricia Schnegg of Los Angeles Superior Court postponed his sentencing to August 27.

This is not the first time Brown loses his endorsement. He was dropped as the celebrity face of "Got Milk?" because the organization is "very proud and protective of the image of the Milk Mustache campaign and the responsible message it sends to teens."


Post Your Comments

posted by vM~ on Aug 12, 2009
WoW, You "LOVE" A Guy Who Beat His G.F Up!! HOW SCREWED UP ARE YOU PEOPLE!! P.S: I Totally Agree With AoL:×!!
posted by Fabulous Girl on Aug 11, 2009
I love Chris Brown!
posted by Chris Brown love on Aug 11, 2009
Chris Brown love Ketedra 24 The
posted by KeePiT100 on Aug 10, 2009
I however have to disagree...if they were going to cancel any ads it should have taken parts on both sides because they both played a part in what happened so I think it's unfair to him...
posted by AOL; on Aug 08, 2009
I Totally Agree With The Company. Chris Brown Deserves Alot Worse For What He Did!! A Man Should Never Lay Hand On A Woman In Anger!!

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