61st Primetime Emmy Awards Moved a Week Earlier


61st Primetime Emmy Awards Moved a Week Earlier


In order to hinder a bump from NFL that begins in the afternoon, CBS will not air the event on September 20.

CBS has made a change to this year's Primetime Emmy Awards, shifting the 61st event from September 20 to September 13. The move means that the Emmys will not air the night before Fall 2009 season starts invading the screen, or in other words, it will take away strong marketing opportunities.

The reason of the move was based on CBS' fear of forcing a delay telecast of Emmys if the initial schedule is kept. The network plans to air NFL doubleheader in the afternoon, and it refuses to put on a risk in case it stretches beyond 8 P.M. "This is better for the live event, the broadcast and our audience at home," said Jack Sussman, CBS exec VP of specials, music and live events.

Consequently, Creative Arts Emmys, which traditionally is held a week prior, is expected to be moved to an earlier date. The nominations announcement, meanwhile, remains scheduled for July 16.

Not everything is downfall though. The new timeslot has given the Emmys a dodge against NBC's "Sunday Night Football" showcase on September 20. It is particularly a milestone because Dallas Cowboys will open their new stadium that stages the match between the team and New York Giants.

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Caitlyn Jenner to Become Mom Next Year as She's Banned From Meeting Baby Dream
  2. Selena Gomez Steps Out With New Haircut at Hollywood Hot Spot
  3. Mariah Carey's New Boyfriend Bryan Tanaka Admits He's 'Always Had a Thing' for Her
  4. Tiny Harris Fake Facebook Stirs Up Floyd Mayweather, Jr. Affair Rumor
  5. Kanye West Leaves L.A. in the Middle of the Night Amid Kim Kardashian Divorce Rumors
  6. Madonna Accused of Getting Butt Implants After Onstage Twerk With Ariana Grande
  7. Kanye West and Kim Kardashian Live Under Different Roofs After He's Released From Hospital
  8. Optimus Prime Wants to Kill Bumblebee in 'Transformers: The Last Knight' First Teaser Trailer
  9. The Ancient Princess Is Awakened in 'The Mummy' First Full Trailer
  10. Live Nation Confirms Jeremih Is Removed From PARTYNEXTDOOR's Tour

CELEBS PHOTO