Asher Roth, who got into mainstream rap scene after being featured in DJ Drama-helmed mixtape "The Greenhouse Effect", steals public attention as "I Love College", the first single off his major-label debut album "Asleep in the Bread Aisle", climbs to number 14 on Billboard Hot 100. He has released the song in February and described it as a "very autobiographical" track.
"That song is very autobiographical," Asher says. "I spent two years in college, and I'm sure if I would have spent four, I would have been like, 'I hate college!' But I got two years in, partied a lot, had a good time, enjoyed myself, and really found out who I was as a person."
Though excited of "I Love College" impressive chart performance, Asher insists that he does "not want to base [his] entire career off of" the song. He shares, "Now it's time for me to really build off of that. People come to the shows and they see that there's much more than just a novelty song about college on the radio."
A music video for the Mike Caren and Ben H. Allen-produced track has been released in early February. Directed by Jonathan Lia and Scooter Braun, the video features a cameo appearance from Kid Cudi and shows people playing strip poker at a fraternity house party.
As for second single, Asher chooses "Lark on My Go-Kart". He has debuted an animated music video in support of the song earlier this month.
"Asleep in the Bread Aisle" itself is scheduled to hit U.S. market on April 21. Keri Hilson, Cee-Lo, Chester French, Jazze Pha, Busta Rhymes, Lil Wayne and Miguel have been recruited as guest stars in the new album.