'When the red shoes hit the runway, I was forced to change my name, to, Martin Louis The King, Jr. Address me as such,' Kanye West reveals about his new nickname.
- Jan 27, 2009
AceShowbiz - From his hotel room in France, Kanye West posts a video message, announcing a new rap alias. The rapper says he comes to such idea after the new footwear, he designed for Louis Vuitton, was launched.
"Oh, hey world. As you can see, I'm in Paris, chilling -- due to the transactions early this week, I have some very, uh, grim news," Kanye says. "I know I've been called the Louis Vuitton Don, I know, I've been called a lot of names."
"Mostly The Don, the Louis Vuitton Don," Kanye explains further. "-- due to what happened -- when the red shoes hit the runway, I was forced to change my name, to, Martin Louis The King, Jr. Address me as such. And until then, I will be in the building, swagger on a hundred thousand trillion."
Kanye West's video message:
