Fans can participate and create their own version of Hoobastank's 'My Turn' video via an advance interactive video.
In support of their imminent new album release, Hoobastank have launched an interesting feature where fans can put up their own version of "My Turn" music video. The song is the first single from the band's fourth studio album "FOR(N)EVER" which will be released on January 27.
An innovative and groundbreaking feature, the interactive video will allow viewers to control the on-screen action. "You'll have the option to create any version of it that you want," frontman Doug Robb explains. "You can have Chris sing while I play guitar in drag with an old lady on drums. And you can keep switching it up as the video goes along. Create an all Dan band. An all dog band. Whatever you want. The options are endless. It's very cool and I think that the fans are gonna have fun with it."
Close to a video game, the video enables fans to change the costumes, swap the instruments, put on characters and consequently create brand new scenarios. "This is a new direction for music videos," says P.R. Brown who directed the original video. "I think we're witnessing only the beginning of what will surely be a new form of technology that brings fans closer to the music." The interactive music video can be accessed on MyTurn.Hoobastank.com.
Additionally, the band will pay "The Tonight Show with Jay Leno" a visit on January 27 to promote the album and perform. A day prior, they will host KROQ's "Loveline" with Dr. Drew and Stryker during a two-hour segment featuring and talking about the new album.