A strict vegetarian, Leona Lewis promises that she won't have her planned self-titled 'ethical' scent be tested on animals.
- Jan 16, 2009
AceShowbiz - Expanding her influence from music business to the shopping aisles, Leona Lewis is teaming up with top German beauty brand LR to release her self-titled 'ethical' scent. A strict vegetation, she ensures the fragrance will not be tested on animals and will likely target an organic audience.
"Leona has had a lot of approaches about launching her own perfume, but she wanted to make totally sure she would be working with an ethical company," a source says. "She has had a big hand in helping to create the fragrance and the design of the bottle and now she can't wait to see it in the shops."
Leona herself has been very vocal in promoting her signature scent, which not yet has a release date, stating in a promo video for her German fans, "I am so thrilled to have the opportunity to work on such an exciting project. I am passionate about what I do and it is important for me to give the best I can to my fans all of the time. I love my new fragrance and I already love LR."
In addition to the perfume project, Leona Lewis also has partnered with a London High Street chain to develop a line of "vegan" fashions. Besides, she is planning to release an autobiography this October.
