'Monsters vs. Aliens' to Bring First 3-D Trailer to Super Bowl, Promo Video Released

"Monsters vs. Aliens" will take participation in Super Bowl XLIII on February 1 as claimed through the latest promotional video of the animated movie. During the Colts and Chargers playoff game, a Super Bowl promo video for new "Monsters vs. Aliens" trailer has been shown, revealing that the trailer will be aired using 3-D technology.

The sneak preview to the comedy animation will last about 90 seconds and marks the first time a 3-D telecast has been done for such a large audience. Additionally, it is reported that some 150 million 3-D glasses, which use the new Intel InTru 3D and ColorCode 3-D, will be given away at Pepsi/ SoBe Life Water displays in retail outlets. Jeffrey Katzenberg, the chief executive of DreamWorks Animation, called the stunt "perhaps the biggest media-advertising event in history."

Telling the story of alien invasion on Earth, "Monsters vs. Aliens" follows Susan Murphy, a girl whose life is changed forever after she is being hit by a meteor. After suddenly grew to be 49-feet-11-inches tall and deemed as monster, she is captured and being confined with other monsters. But when a mysterious alien robot storms the Earth, Susan and the others become the government's last resort on saving the world.

Featuring the voices of Reese Witherspoon, Paul Rudd, Rainn Wilson, Hugh Laurie, Seth Rogen and many else, the DreamWorks Animation' 3-D movie will be available in U.S. theaters on March 27, 2009.

"Monsters vs. Aliens" Super Bowl Promo Video: