Another promo for "True Beauty", the latest reality show coming from Tyra Banks and Ashton Kutcher, has been released by ABC. The footage introduces once more on how the game will be played and when the show will start airing.
The network schedules the show to be premiered on January 5, 2009 at 10/9c. Six good-looking females and four males will live in the same house, thinking that they are competing for a regular beauty pageant where looks is the ultimate power. Little do they know that the judges, supermodel Cheryl Tiegs, fashion critic Nol Marin and host Vanessa Minnillo, will evaluate them based on the inner beauty.
In the Los Angeles mansion, they will undergo a series of challenges, including the scenarios and situations that will require them to make moral decisions. One person considered 'not beautiful inside', will be eliminated each week, and shown the footage of them off the shoot that is taken by hidden camera. The winner meanwhile, will receive cash prize and land a spot on People magazine's 100 Most Beautiful People.