A video footage providing a look into the set of N.E.R.D's music video for their new song "Sooner or Later" has arrived. From the footage, it is revealed that the music video is directed by The Malloys, the same man who helped Foo Fighters making "Breakout" music video. It is also unveiled that professional skateboarder Rob Dyrdek will be making a cameo appearance on the video.
Starting with a capture of the band's member Chad Hugo talking to the camera, the behind-the-scenes video continues to roll on with scenes showing Chad, Pharrell Williams and Shay Haley playing janitors in a stock market. Shay will be seen cleaning windows while Pharrell will be dealing with dirty floors.
Commenting on the concept behind the video itself, one of The Malloys, Emmett Malloy, explained that he comes up with such an idea after watching the news in the media reporting the stock market crash. "...It's really about the market kinda going down and it ends in a pretty hopeful way ...," he stated.
Behind-the-scenes of N.E.R.D filming "Sooner or Later" music video: