A music video aimed to promote Jadakiss' new song "Who Run This" has been released. Directed by Rik Cordero of Three/21 Films, the music video mostly presents the rapper walking around his neighborhood while spitting his verses to the camera.
"Who Run This" is one of the new songs on Jada's upcoming third major studio effort "The Last Kiss". The album will come out across the U.S. on December 9 and has listed such collaborators as Ne-Yo on "By My Side", 50 Cent on "Can't Help It", Kanye West on "I Can't Choose", and Avery Storm on "All We Need Is Us".
"The Last Kiss" was previously titled "Kiss My Ass" but had been changed due to negative feedback from music retailers. "I had to change the name of my album because 'Kiss My Ass' wasn't testing well at retail; not even with the exclamations or none of that so we had to change it to 'The Last Kiss'," Jada said during an interview.
Jadakiss' "Who Run This" music video: