Coldplay were named the best selling artist while Leona Lewis, Estelle and Amy Winehouse also had their victories at 20th World Music Awards.
Several artists from around the world gathered in Monaco on Sunday, November 9 to witness the crowning of the best in music at the 2008 World Music Awards. The U.K. acts dominated most of the winners list. Leona Lewis took two prizes at the same time, Best New Artist and Pop Female, but it was Coldplay's night as the rock band brought home three nods.
Apart from named the world's top-selling act this year for "Viva la Vida", Coldplay also took the honor as Best Rock Group and the Best Act from Great Britain. Unfortunately the band were not there to attend the show and accept the awards. The huge sale of "Viva la Vida" proves the success of the marketing strategy that gave away the album's first single "Violet Hill" for free via the Internet.
Despite her personal life that overshadows her music, Amy Winehouse still earned the honor to take Best Pop/Rock Female, beating Pink, Duffy and Katy Perry. The Beatles' Ringo Starr meanwhile, was the special honoree of the Diamond Award, an award created in 2001 to honor artists who have sold more than 100 million albums during their career. Also, "American Boy" singer Estelle took over the Best New R&B Act.
The Americans also had their triumphs with Beyonce Knowles nabbing Outstanding Contribution to the Art, Chris Brown snatching R&B Male and Lil Wayne taking the Rap/Hip-Hop genre. Other award recipients at the event included Alicia Keys, Mariah Carey, Akon, Kid Rock, Enrique Iglesias and producer L.A. Reid.
Katy Perry opened the show while Beyonce Knowles and Kid Rock were among the performers that night. Actor Jesse Metcalfe hosted the show with Destiny's Child's Michelle Williams (II). Full winners of the 20th annual awards as well as it's delayed broadcast schedule can be found on the official site.