For the second time in a row since its release on October 3, Walt Disney Pictures' talking dog tale "Beverly Hills Chihuahua" has led the weekend box office chart. Staying firm at the #1 position, the Raja Gosnell-directed comedy adventure brings to the table $17.5 million to add to the total of $52.5 million over the past ten days of screening.
On the success of "Chihuahua" maintaining the top slot, it is suggested that one of the possible factors for the flick's triumph may come from the fact that the movie in which Drew Barrymore lends her voice is the only light comedy amidst the vast release of drama films.
Additionally, Chuck Viane, Disney's head of distribution, mentions that another potential reason may come from the entertainment factor. "But they're telling us we're getting more unaccompanied-by-children adults coming on their own. They're looking for a little entertainment," he shares. "The axiom we've always lived by is funny is money. People come out for comedy. They love to sit back and let someone give them a couple of hours of escapism."
Following "Chihuahua" in the second place is John Erick Dowdle-directed "Quarantine". The low-budget horror remake takes in $14.2 million for its three-day screening in about 2,461 theaters. Both "Chihuahua" and "Quarantine" beat Ridley Scott's "Body of Lies", which comes in third with $12.9 million in its pocket.
Aside from those three films, other movies securing their positions on the top five box office are "Eagle Eye" and "Nick and Norah's Infinite Playlist". The D.J. Caruso's race-against-time thriller, "Eye", free falls from second place to fourth with $10.9 million, experiencing a 38.4% deficit in sales on its third weekend. Meanwhile, "Nick and Norah's" slips to round up the top five grossing $6.4 million.
Top Ten Movies at Weekend Box Office for October 10-12, 2008 :