'Beverly Hills Chihuahua' Cementing Its Pawn in Box Office

"Beverly Hills Chihuahua" takes a big bite at the North American three-day weekend box office by debuting at #1 position. Exceeding many expectations with $29.3 million, the Walt Disney Pictures flick about a lost chihuahua trying to find its way home pushes aside last week topper "Eagle Eye" by collecting approximately ten million more than the crime thriller.

Played in 3,215 theaters across the country, "Chihuahua" marks the best Disney's opening ever for October. Expressing the studio's excitement over the success of the family comedy flick, Disney's president of distribution Chuck Viane let out, "In a market with seven new pictures, it's terrific to be the No. 1 movie. It's not easy to compete when there is that much distraction and people are being pulled in every direction"

Slipping down to the second place after a week sitting comfortably on the top position, Shia LaBeouf and Michelle Monaghan-starring "Eagle Eye" sees a sales drop of nearly 40%, making it to collect merely $17.7 million over the weekend to add to its cume of $54.6 million. Following closely at the third position is another newcomer "Nick and Norah's Infinite Playlist". Failing to meet the industry expectation, the romantic comedy staring Michael Cera and Kat Dennings still obtains a moderate opening with $11.3 million.

The fourth spot belongs to Warner Bros. Pictures film that teams up for the third time Richard Gere and Diane Lane, "Nights in Rodanthe". Experiencing a decrease in sales, the romantic drama falls two slots with $7.4 million in its pocket. Rounding up the top five is western drama movie "Appaloosa". Shooting up to the fifth place from its slot at #37 last week, it grosses $5.1 million more.

Top Ten Movies at Weekend Box Office for October 3-5, 2008 :

1. "Beverly Hills Chihuahua" - $29.3 million
2. "Eagle Eye" - $17.7 million
3. "Nick and Norah's Infinite Playlist" - $11.3 million
4. "Nights in Rodanthe" - $7.4 million
5. "Appaloosa" - $5.1 million
6. "Lakeview Terrace" - $4.6 million
7. "Burn After Reading" - $4.1 million
8. "Fireproof" - $4 million
9. "An American Carol" - $3.7 million
10. "Religulous" - $3.4 million