The flamboyant Austrian fashion journalist, portrayed by Sacha Baron Cohen, created a frenzy at Agatha Ruiz de la Prada's show in Milan when he rushes down the runway.
On Friday, September 26, Sacha Baron Cohen's alter ego Bruno has disrupted a fashion show by designer Agatha Ruiz de la Prada in Milan when the gay Austrian reporter storms down the runway. Wearing a blond wig and dressed in a Velcro suit and black cloak with uncanny accessories, the eccentric character shows off his struts despite the security's attempt of holding him down.
New York Magazine reported that backstage photographers at Iceberg noted that the fake journalist was midinterview with a model agent when he began his act. Halfway down the runway, he was finally stopped by Italian authorities who detained him from further wrecking the show. Despite getting himself detained, Cohen, the comedian playing Bruno, was not charged with any crimes and released within the same hour.
It is still unknown though whether the runway crash is a part of the filming for Cohen's next comedy project about the flamboyant Austrian fashion journalist, "Bruno". Cohen's publicist Matt Labov refused to neither confirm nor deny the speculations surfacing. In the meantime, the video of Bruno strolling down the runway can be seen below.
"Bruno" is developed from one of Cohen's noted characters in comedy television series "Da Ali G Show". Directed by Dan Mazer for Universal Pictures, it is set to be debuted on the theaters nationwide on May 15, 2009. The flick is said to highlight the interviews between Bruno and unsuspecting guests, which allegedly include Arnold Schwarzenegger and Ben Affleck, about various topics, such as fashion, entertainment, celebrities and especially homosexuality.
Bruno Storms Down Agatha Ruiz de la Prada's Show: