Jack White of The White Stripes is reportedly unhappy when the song that he has penned with Alicia Keys is used for Coca Cola promotional campaign. "Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film 'Quantum of Solace', not for Coca Cola," Jack's spokesperson recently says.
Furthermore, according to the statement issued by the publicist, Jack is mainly upset because the song titled "Another Way to Die" has been leaked before its official release date that reportedly coincides to the movie's premiere on October 29. "We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety," his representative adds.
The ad itself contains no vocals from the two singers and features only an instrumental version of the song against a James Bond animation. Beside advertising the soft drink, the video is also a cross-promotion for the Bond film as a part of the deal between Coca-Cola and Sony Entertainment that has re-branded Coke Zero as Zero Zero 7.
Elsewhere, Jack and Alicia have reportedly shot a music video for the new theme song in Toronto on September 8. Alicia was at the Toronto International Film Festival to promote her new film "The Secret Life of Bees" while Jack was there for his documentary film "It Might Get Loud".
The promotional video of "Quantum of Solace":