Apple Inc. is teaming up with Snow Patrol to launch an interactive application for iPhones and iPod touch users. The new digital application will enable music lovers to access a raft of extra contents, including behind-the-scenes images, lyrics, and exclusive artwork via the touch screen of their handsets.
According to Music Week, the new application will be launched via the band's latest album "A Hundred Million Suns", making the band to be the first artists to enjoy the application. Speaking of the project, Snow Patrol's product manager Liz Goodwin says that the application is so amazing that the band's fans have to list it on their must-buy items. "It will be an interactive element; a digital booklet that will take you into the videos and content," Liz says. "For fans it will be a real must-have, and the fact that they are the first band to do this gives us an additional angle for exposure."
The band's fifth studio album and the not-yet-titled Apple application are scheduled to come out on October 27. The confirmed track listing for the band's album: