Keeping his lips tightly sealed about his role with clothing label William Rast, Justin Timberlake simply let his projects do the talking. The singer-actor is channeling his diverse inner creativity, making a series of short films to promote the line, which he co-founded with friend Trace Ayala back in 2005.
Attempting a different approach towards marketing, Justin enlists the help of model, stylist, and designer Erin Wasson to star in the trailers. The short films feature Justin as William Rast, an outlaw who is forced to stay in his hideout in the woods with his girlfriend and "partner in crime" Birdie, played by Wasson. During their hiding there, the twosome video tape each other, talking about love and their situation.
Besides starring in, Justin also helps writing, directing, and composing the musical score for the trailers. His starring role in the trailers, aimed to promote the premium denim and lifestyle brand's autumn/winter collection, marks his first time ever starring in an advertising campaign for the clothing line.
One of the trailers in the series can be watched in the video below, whereas the others can be seen on William Rast's official site. In addition to those, there are also some coming-soon trailers.