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Jessica Simpson Endorses Vitamin-Enhanced Beer, Stampede Light Plus

August 21, 2008 06:54:15 GMT

The beer she helps promoting is a vitamin-enhanced beer and the endorsement deal will earn her 15 percent stakes of its sales.


Jessica Simpson Endorses Vitamin-Enhanced Beer, Stampede Light Plus
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Having already had her own line of hair extensions, designer shoes plus an upcoming dress collection, Jessica Simpson is lending her celebrity status to sell yet another product. The actress-singer is recruited as the new spokesperson for Stampede Light Plus beer, which is made by Dallas' Stampede Brewing Co.

"[As an entrepreneur,] I'm always looking for ways to diversify my portfolio with good ideas and good people," Jess said in a statement about her partnership with the company. "[But] yes, I work out and take care of myself. I also like a cold beer once in awhile."

Confirming Jess' recruitment as the new face of the beer, Lawrence Schwartz, Stampede's president and chief executive, praised her as "America's sweetheart and an internationally known entertainer who takes care of herself. You can see it in her smile, her skin, her confidence and her obvious physical fitness."

Financial terms of Jess' deal with Stampede Brewing Co. are not disclosed. But, it has been reported that she will receive a 15% stake in the brewer's sales.

Stampede Light Plus, as it is stated on StampedeBeer.com, is a beer for active people. On the site Schwartz specifically said the beer is for people who "choose to look after themselves."

© AceShowbiz.com




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