August 16, 2008 02:45:43 GMT
Having a Russian root in his blood, he has been tapped by Russian vodka producer Synergy to be its new celebrity endorser.
Having a number of movie projects in the pipeline, Sylvester Stallone is adding vodka endorser into his ever growing career resume. The action movie star has signed a one-year contract with Russian vodka producer Synergy to be its new celebrity endorser.
The Vodka producer announced the enlisting of Sylvester to help promote their product in print and TV ads Friday, August 15. He will specifically sell the company's Russian Ice, or Russkiy Liod, line beginning on September 1. He will advertise the product under the slogan: "There is a bit of Russian in all of us."
"The advertising campaign concept was based on the fact that the actor has Russian roots," the company said in a statement when referring to the actor's great-grandmother, Rosa Rabinovich, who was from the Ukrainian town of Odessa.
Details of the deal have not been disclosed, but rumor has it that the endorsement is valued at roughly $1 million.
Considered as a global icon of Hollywood action heroism, Sylvester was last seen starring in the action-thriller movie "Rambo" in January. He currently is working on the action-adventure "Rambo V" which is still in its very early stage of production.