Singer Rihanna Tapped as the Face of Gucci's UNICEF Campaign


Rihanna


The Barbadian singer has been tapped to promote some special limited edition products of Gucci which profits will be used to benefit global children's charity UNICEF.

No stranger to charity-related work, Rihanna has been recruited as the spokesperson for Gucci's first ever United Nation's Children's Fund (UNICEF) ad. Dubbed, "Tattoo Heart," the ads will feature the songstress donning Gucci's special-edition products, all of which are incorporating a tattoo-style heart designed for UNICEF.

The first round of the ads is set to debut in the December issue of various magazines. 25% of sales will be donated to the UNICEF organization.

Creative director Frida Gianninni who asked Rihanna to take part in the project after seeing her at a UNICEF fundraiser earlier this year commented, "When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign."

On her being tapped as part of the good deed, Rihanna admitted "We've come a long way from Miss Bisou to Gucci. It's an honor to represent Gucci."

Rihanna also is having her own charity, dubbed "The Believe Foundation", which she started back in the year 2006.

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Kim Kardashian Hits Back at Haters Over Her Unretouched Bikini Photos
  2. Kim and Kourtney Kardashian Flaunt Beach Bodies in Skimpy Bikinis During Mexican Trip
  3. George and Amal Clooney Reportedly to Spend Over $1 M on a Royal-Like Delivery Experience
  4. Kim Kardashian's 'Jealous' of Kourtney's Hot Beach Body
  5. 'Dancing with the Stars' Features Shocking Elimination on 'Boy Bands and Girl Groups' Night
  6. Aaron Hernandez's Male Prison Lover Is Allegedly Revealed, Lawyer Denies Gay Rumor
  7. 'The Voice' Live Top 12 Eliminations: Who Is the First to Get Sent Home?
  8. Scott Disick Hangs Out With Khloe Kardashian Look-Alike in the Beverly Hills Hotel
  9. Scott Gimple Teases Rick's Death in 'The Walking Dead' Season 8
  10. Sylvester Stallone May Star in More Marvel Films After 'GOTG 2'

CELEBS PHOTO