July 15, 2008 02:23:56 GMT
The Barbadian singer has been tapped to promote some special limited edition products of Gucci which profits will be used to benefit global children's charity UNICEF.
No stranger to charity-related work, Rihanna has been recruited as the spokesperson for Gucci's first ever United Nation's Children's Fund (UNICEF) ad. Dubbed, "Tattoo Heart," the ads will feature the songstress donning Gucci's special-edition products, all of which are incorporating a tattoo-style heart designed for UNICEF.
The first round of the ads is set to debut in the December issue of various magazines. 25% of sales will be donated to the UNICEF organization.
Creative director Frida Gianninni who asked Rihanna to take part in the project after seeing her at a UNICEF fundraiser earlier this year commented, "When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign."
On her being tapped as part of the good deed, Rihanna admitted "We've come a long way from Miss Bisou to Gucci. It's an honor to represent Gucci."
Rihanna also is having her own charity, dubbed "The Believe Foundation", which she started back in the year 2006.