Prior to the release date of their new album English rockers The Verve have just premiered the music video for their new single "Love Is Noise". The rockers streamed the new clip via their official MySpace page on July 9.
The scenes on the clip contains mixed up shots of different footages. It started with a glimpse of snow mountain and then went on to the band playing the song in a dimly-lit room while the singer Richard Ashcroft was singing while sitting on a chair in a dark room. Beside that there are also footages of dancers, a love couple, a women with her falcon and other stuffs.
The new single was first previewed via radio airplay on June 23 at BBC Radio 1 and it will also be dropped in a CD format August 4. The band have also played the track on their recent concerts and one of them is at Glastonbury Festival on June 29.
Meanwhile, the rock act's new LP is being set to hit the stores on August 18 (internationally) and on August 19 (in North America). The upcoming record is also the band's first since reuniting in 2007. Before breaking up in 1999, they have already released three studio albums.
The Verve's "Love Is Noise" Video Premiere: