July 03, 2008 03:05:10 GMT
The rapper's new music video for his latest single taken from his upcoming record "Raw Footage" has been premiered.
In a bid to promote his upcoming album "Raw Footage", Ice Cube has just premiered a new music video to accompany the LP's latest single "Do Ya Thang". The new clip was a rough cut edition and it was directed by renown director Dale "Rage" Resteghini.
The clip sees the rapper driving in a cherry-red convertible car and also rapping at a club with his friends. The story of the clip tells the rapper buying the expensive red car in cash and it then rouses the suspicion of one of the car store owners who call some detectives to investigate Cube.
Previously, in an interview with MTV, Cube reveals some details about the new single and its video saying, "It's one of those summer songs about doing your thing, not worrying about who's looking at it. It's about being yourself and doing you. I wanted to finally do a video and not worry about censoring myself or not taking things out that some censors don't like."
Meanwhile, the rapper's new record itself is being scheduled to hit the stores on August 19 and it is being labeled as the "hip-hop for the brain" by Cube. Revealing about the content on the new album he said, "I been waiting to do this album for a long time. I felt hip-hop wasn't ready for it, that street knowledge I used to do. What's going on with the politics of today -letting the politicians know what's going on with the streets - that's my specialty."
Ice Cube's "Do Ya Thang" Video Premiere: