Soulja Boy Inked Multi-Year Sneaker and Apparel Deal with Yums Shoes


Soulja Boy


The deal will see him designs his own Yums "Block Star" sneakers as well as a clothing line with the help of graffiti artist Tex and the lines are set to be released later this year.

Is gearing up for the release of his sophomore music effort, titled "iSouljaBoy," Soulja Boy apparently won't let his young age prevents him from invading the other world aside from recording. The teen rapper has just inked a multi-year sneaker and apparel deal with Dallas-based clothing company Yums Shoes.

"The Soulja boy exclusive shoe will be released in the fall along with my album," so the star told Billboard. "The Soulja Boy cartoon will also be released in the fall, so there's three things to look out for."

He, furthermore, revealed that the deal will see him designs his own Yums "Block Star" sneakers as well as a clothing line with the help of graffiti artist Tex who'll be in hand to emblazon the sneaker sole with graffiti art.

The line will be unveiled at the fall Magic fashion trade show in Las Vegas later this year, with Soulja himself is set to appear in both television and print ads for it. He additionally will also create five webisodes that will run across the Yums and Soulja Boy websites.

Soulja's "iSouljaBoy" will feature contributions from record producer Polow da Don, Bow Wow and Sean Kingston, Billboard has claimed. Its release date has not yet been unveiled though.

© AceShowbiz.com


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