Sharon Stone Named the New Face of Italian Jewelry Firm Damiani
Celebrity

The "good karma" is approaching the actress as she's been booked as the new celebrity endorser of Italian jewelry company Damiani, promoting its Musts and Masterpieces collection.

AceShowbiz - Jewelry is women's best friend and Sharon Stone knows that. The movie actress, who has just provoked negative reviews over the controversial "karma" remark she made about China's earthquake at the Cannes Film Festival late last month, is enjoying "good karma" as she's been tapped as the new face of Italian jewelry company Damiani.

Concerning her tapping, Stone will front an international print campaign for the firm's Musts and Masterpieces collection, in which she'll portray aviator Amelia Earhart and Biblical first lady Eve. The jewelry company was set to make an announcement of the new partnership during a press conference in Beverly Hills Thursday, June 19.

Joining the likes of Brad Pitt, Gwyneth Paltrow, Isabella Rossellini and Sophia Loren as spokesmodels for the gem giants, Stone commented "I love working with Damiani. They're such a lovely family and they're doing so many great things. They're nice people." She went on adding, "The wonderful thing about representing a diamond company is that you get to wear all of their diamonds!"

Stone's Chinese adverts for cosmetics giant Christian Dior were axed late last month amidst controversy she caused, branded Chinese's earthquake that killed at least 67,000 people as bad "karma" after Beijing's policy in Tibet.

"I'm not happy about the way the Chinese are treating the Tibetans because I don't think anyone should be unkind to anyone else," so she said at that time. "I've been concerned about how should we deal with the Olympics, because they are not being nice to the Dalai Lama, who is a good friend of mine. And then all this earthquake and all this stuff happened, and I thought, is that karma - when you're not nice that the bad things happen to you?"

In addition to causing anguish and anger among Chinese people and in the Chinese media, China's largest cinema chain, UME Cineplex, soon thereafter banned Stone's films from filming in any UME cinema in Hong Kong or the mainland.

Stone herself was quick to issue a public apology, saying she was "deeply sorry" for causing anguish and anger among Chinese people with her remark.

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