The young actress is said to have secured a deal, reportedly worth $6 M, with perfume giant Chanel to replace Keira Knightley as the new face of its Coco Mademoiselle fragrance.
Her young age apparently couldn't stop Emma Watson from piling more dollars. The young actress, famous for her starring role as Hermione Granger in "Harry Potter" films, reportedly has signed a two-year contract with Chanel to replace Keira Knightley as brand ambassador for its Coco Mademoiselle fragrance.
The deal Watson signed with the perfume giant, according to reports, worth $6 million. "Emma has been excitedly telling friends that she is going to be taking over from Keira," a source told British newspaper The Mail on Sunday.
The source went on telling the publication, "Emma has been slowly integrated into the Chanel brand. They have been dressing her for film premieres and parties over recent months to see if she is the right fit. Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up. Chanel realizes it is important to target a young audience."
A formal announcement from Chanel on Watson's appointment is expected to be made next month.
Keira has been the star of the advertising campaigns for premium fragrance Coco Chanel since 2006, but her contract expires summer later this year.