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Avril Lavigne Working with Procter and Gamble to Launch First Fragrance

June 06, 2008 03:46:47 GMT

The Canadian songbird admitted she feels very pleased to be working with Procter & Gamble to release her first scent ever which targets consumers in their early teens.


Avril Lavigne
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Photo credit: Albert L. Ortega/PR Photos

From a songstress to perfume creator, that's Avril Lavigne. The Canadian songbird has just inked a deal with Procter & Gamble Prestige Products to launch her very first fragrance.

As stated by Heike Hindenlang, who serves as the global marketing director for Procter & Gamble Prestige Products, Avril's scent is expected to hit the stores in the second half of 2009. The scent, still according to Heike, will be directed towards consumers in their early teens.

"Young teenage girls really aspire to Avril and love everything about her," Heike said in a statement. "We think we can reach out to new consumers with her scents. It's about finding which brands appeal to young consumers and [which] fashion and celebrities are resonant with them."

Avril herself said she's very pleased "to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone."

© AceShowbiz.com




Post Your Comments

posted by idiots!!allofyou on Sep 16, 2010
what a piece of shit!! that cunt told the whole world she was a vegetarian.. even went out of her way to say she buys vegan shoes... the music industry is fucking evil man. She is either just a total retard for not knowing how horrible this company is, or worse, she doesn't care. Either way, she's scum.
posted by against_egoism on Sep 11, 2009
when i were a celeb i would neve work with procter and gamble. i hate them. it is disrespectful and terrible to male animal tests hat i think it's only fair to be disrespectful and terrible to people who do animal tests or do support this. i would never talk with this procter an gamble people, i would spit them in the face!
posted by against_stupidity_an on Sep 11, 2009
when i were a celeb i would neve work with procter and gamble. i hate them. it is disrespectful and terrible to male animal tests hat i think it's only fair to be disrespectful and terrible to people who do animal tests or do support this. i would never talk with this procter an gamble people, i would spit them in the face!
posted by ieva on Jul 17, 2009
kiek kainuoja "black star"?
posted by i love avril lavigne on Mar 01, 2009
I'm gonig to buy it i love her
posted by ih8avrilnow on Aug 20, 2008
FUCKING STUPID NAST BITCH! How could she work with a company who test on animals kill millions of animals every year, im absoloutly shocked disgusted and extremely annoyed! there is no need for 'her' to be in any association with procter and gamble she could have a deal with sombody who DOESNT carry out cruel, needless, inaccurate, sick, spitefull, hurtful, and horriffic tests on poor defenceless animals, I have lost all and any respect i might have had for the stupid whore!

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