From a songstress to perfume creator, that's Avril Lavigne. The Canadian songbird has just inked a deal with Procter & Gamble Prestige Products to launch her very first fragrance.
As stated by Heike Hindenlang, who serves as the global marketing director for Procter & Gamble Prestige Products, Avril's scent is expected to hit the stores in the second half of 2009. The scent, still according to Heike, will be directed towards consumers in their early teens.
"Young teenage girls really aspire to Avril and love everything about her," Heike said in a statement. "We think we can reach out to new consumers with her scents. It's about finding which brands appeal to young consumers and [which] fashion and celebrities are resonant with them."
Avril herself said she's very pleased "to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone."
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when i were a celeb i would neve work with procter and gamble. i hate them. it is disrespectful and terrible to male animal tests hat i think it's only fair to be disrespectful and terrible to people who do animal tests or do support this. i would never talk with this procter an gamble people, i would spit them in the face!
when i were a celeb i would neve work with procter and gamble. i hate them. it is disrespectful and terrible to male animal tests hat i think it's only fair to be disrespectful and terrible to people who do animal tests or do support this. i would never talk with this procter an gamble people, i would spit them in the face!
kiek kainuoja "black star"?
I'm gonig to buy it i love her
FUCKING STUPID NAST BITCH! How could she work with a company who test on animals kill millions of animals every year, im absoloutly shocked disgusted and extremely annoyed! there is no need for 'her' to be in any association with procter and gamble she could have a deal with sombody who DOESNT carry out cruel, needless, inaccurate, sick, spitefull, hurtful, and horriffic tests on poor defenceless animals, I have lost all and any respect i might have had for the stupid whore!