Bringing movies with better resolution apparently becomes a new trend in Hollywood's filming industry as more and more films are either scheduled or have been released in IMAX theaters. On Monday, May 12, IMAX Corporation and DreamWorks Animation SKG, Inc. have announced their teaming up to screen "Madagascar: Escape 2 Africa" at the special theaters.
With the signing of the deal, "Escape 2 Africa" will now have simultaneous release in conventional and IMAX theaters on November 7. However, before it hits the big screen, it will have to undergo digital re-mastering to fulfill the image and sound's standard of IMAX theaters and give the audience a full IMAX experience. "DreamWorks Animation remains committed to delivering a premium entertainment experience to our audience and further extending our relationship with IMAX helps us to achieve that goal," so claimed DreamWorks Animation's CEO, Jeffrey Katzenberg.
The animated sequel to the hit 2005 animation "Madagascar" becomes the latest addition of DreamWorks' feature films to be screened in IMAX format. Prior to this announcement, it has been reported that "Kung Fu Panda" set to be released on June 6, 2008, "Monsters vs. Aliens", "How to Train Your Dragon" and "Shrek Goes Fourth" are all slated to be release in IMAX theaters.
Bringing back the lovable animal characters, Alex the lion, Marty the zebra, Melman the giraffe and Gloria the hippo, to the silver screen, "Escape 2 Africa" follows once again the adventure of the four New York friends as they left Madagascar using an old repaired plane only to find themselves stranded in Africa. Co-directed by Eric Darnell and Tom McGrath, the film hears the original voices of Ben Stiller, Chris Rock, David Schwimmer and Jada Pinkett Smith, Sacha Baron Cohen and Cedric The Entertainer.