Kitson Denies Dropping Victoria Adams' Fashion Range

Victoria Adams

Fraser Ross, the owner of exclusive boutique Kitson, has denied reports that he dropped Victoria Adams' fashion range due to poor sales and a lack of promotional work from her.

There's no truth to reports claimed that Victoria Adams' fashion range has been dropped by a string of U.S. stores following complaints of poor sales and a lack of promotional work from her. Top outlets Fred Segal and Kitson were among the stores who were said to have dropped Posh Spice's denim collection, accusing her of not doing enough to help sell her products.

The reports, nevertheless, have been denied by exclusive boutique Kitson owner Fraser Ross. Set the record straight on that matter, Ross told Vogue, "The rumors are ridiculous - Kitson is extremely proud to be selling dVb by Victoria Beckham." He continued saying, "We are fully committed to the dVb collection and our customers and Victoria's fans ask for it daily."

Much contrary to the false persistent reports, Ross added that he was even looking forward to stocking Victoria's new men's jeans range, saying "I've seen next season's collection and I can't wait to get it in-store, especially the new dVb men's collection, launching in September."

Victoria herself has been spotted paying a visit to Kitson boutique on Tuesday, April 15 as if to put the brake on reports that her pricey "dVb" line being dumped from the shop.


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