Is a popular celebrity socialite who rose to stardom as one piece of the all-girl group Spice Girls, Victoria Adams' career invasion into the world of fashion apparently is a failure. It's been claimed that her fashion range, DVB, has been dumped from a string of U.S. stores following complaints of poor sales and a lack of promotional work from her.
Top outlets Fred Segal and Kitson are among the stores who dropped Posh Spice's denim collection. They accused her of not doing enough to help sell her products.
"I want everything to be perfect," Victoria was quoted as saying when she launched the range. "I'm not just a celebrity with a licensing deal. There isn't a single rivet or button that goes on a pair of jeans that I haven't designed or tested myself."
The mother of three, however, constantly refused to do in-store appearances to promote her label and thus was blamed by Fraser Ross, owner of Kitson, for the commercial failure of the jeans, which sell for over $200 (GBP100) a pair.
"We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour. They have to be promoted to sell," Fraser claimed.
No comments issued by Victoria or her people just yet.