WHAT'S HOT?

Elle MacPherson Inks Revlon Deal

March 28, 2008 04:39:54 GMT

Australian supermodel Elle MacPherson has signed a deal to be the new face of cosmetic giant Revlon and thus will be featured in their international advertising campaigns.


Elle MacPherson
See larger image
Photo credit: Solarpix/PR Photos

Elle MacPherson is the new Revlon's model. The Australian beauty has signed a deal to be the new face of the cosmetic giant, it has been reported.

Not only the so-called "The Body" will be featured in the international advertising campaigns for the company, but also she's been tapped to serve as its global ambassador. Concerning her roles, MacPherson will promote the company's charitable activities which include breast cancer research and women's counseling services.

Revlon is reported to have donated more than $65 million to research, counseling and outreach initiatives which support women's health and breast cancer schemes.

"Revlon is an iconic brand, bringing high quality products to women around the world and is complementary to my values. I am proud to join Revlon in its celebration of women and in its long-term commitment and support for education and research to advance women's health and particularly to fight women's cancers," MacPherson proclaimed.

Revlon's president David Kennedy went on adding, "Elle's special qualities as a businesswoman, beautiful and talented model, actress and mother represent the essence of the Revlon brand."

MacPherson, a supermodel who's most famous worldwide for her five cover appearances on Sports Illustrated's swimsuit issue in the 1980s and 1990s, is following in the footsteps of Halle Berry and Jessica Alba in endorsing Revlon.

© AceShowbiz.com




Post Your Comments


Screen Name
Please Enter   
Comment
 
 
RSS
FB
Twitter