Inspired by Discovery Channel, N.E.R.D. Develop 'Seeing Sounds'

Pharrell Williams

Pharrell Williams, Chad Hugo and Shay Hayley who are molded into the Hip-Hop group learned about synesthesia on the channel and put it into practice for their upcoming LP.

Pharrell Williams, one third of Hip-Hop supergroup N.E.R.D., revealed that their upcoming album will be called "Seeing Sounds". The producer plus the other two members Shay Haley and Chad Hugo explained that there is a great meaning behind the title which was inspired by the Discovery Channel.

"It's a mixture of senses that may cause a person to experience colorful hearing, auditory smell," Shay explained to MTV News. "For example, you might see something, and it might trigger a song. You might hear something, and it might trigger a taste in your mouth. When we created this album, it was the music we envisioned while creating it. We decided it would be the appropriate title for the album."

They in fact learned it from the Discovery Channel that shows a documentary about neurological phenomenon synesthesia, which combines two senses. "If you really analyze that, the most inspiration is probably deep inside a synesthesiac. So for us, 'seeing sounds' is what we relate to the most. We figured we'd make an album out of it," Pharrell added.

On the sound, Hugo chipped in an information that it will be "a big album of LSD, sonic drug". Citing that energy and emotion were the laying base while recording, Pharrell added that the songs are also intended for live shows. "(The song) 'Spazz' is nostalgic, hip-hop feeling with some drum and bass. It becomes a big, tall monster. It's almost like this big gorilla looking down at you. If he smacks you, he kills you. ... That's kinda what we're doing in N.E.R.D."

On their expectation for this third album which is tentatively released in June, Pharrell said, "We didn't care about genres; we're not doing this for the money. We're doing this for people who pledge allegiance to our movement."

The group will be supporting Kanye West on his Glow in the Dark Tour, sharing the stage with Lupe Fiasco and Rihanna.



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