MTV is keen enough to help Paris Hilton finding a cool new best friend now that her BFF Nicole Richie is being kept busy with her role as a mother. The network announced Thursday, March 13 that it has greenlighted the hotel heiress' reality show, tentatively titled "Paris Hilton's My New BFF".
MTV has announced plans for 10 episodes of the show which will feature 20 potential contestants battling to prove they've got what it takes to hang with Paris. All the contestants will live together in a house and compete for Paris' affection by proving their loyalty and social and glamor savvy.
"It's undeniable that the world is always talking about Paris Hilton, and the same could be said about MTV," Brian Graden, president of entertainment for MTVN Music Channels, said in a statement. "Paris is one of the most searched icons on the Web and has been the focus of everyone's attention from TMZ to Forbes. Now MTV will reveal the life of Paris, turn her fans into friends and see what it takes to get close to one of the world's most well-known personalities."
Production on the 10-episode series is slated to begin in Los Angeles at the end of May, with an air date scheduled for the fourth quarter of 2008.
Wannabe members of Paris' entourage can apply by uploading videos on ParisBFF.com, where viewers can vote during the next six weeks on whom they want to see on the show.
The winner will become Paris' "bestie" and purportedly get to accompany her to her A-list parties and personal business functions.