Timbaland has scored a major deal to create the first ever "mobile album" which will release one new song from him each month.
More and more new ways are introduced to make it easier for music lovers to play their songs anywhere. A major deal between Timbaland and Verizon Wireless will enable subscribers of V Cast, Verizon's mobile entertainment service, to listen to the rapper's new songs through their mobile phone.
The producer slash rapper team up with Verizon to create the first ever "mobile album". Timbaland explained to Billboard.com "Every place don't get a CD (but) everybody has a mobile phone. Plus, there's history to be made. Just producing a mobile album has never been done. I'm the first to ever do it."
The advantage of having this application is to be able to listen to a new song by Timbaland that he will produce each month with different artist. Timbaland will also have his own channel on V Cast that will feature the making-of footage while he hops on Verizon Mobile Recording Studio Bus for a tour across the country.
The mobile-only tracks will be released as a full-length download, ringtone and ringback through the V Cast and compiled as an album which will be released via Verizon after a year. "I'm just going to have fun with it," Timbaland said on the new project. "I'll just do what comes in mind."
The first song has been recorded with Keri Hilson, and will be premiered at Pre-Grammy party tonight (February 9). It will then go to mobile within days. Other possible future featured artists are OneRepublic, Paramore, Flo Rida, Natasha Bedingfield, Taylor Swift and Chris Cornell.
On the possibility of this new technology squashing the traditional way of releasing songs and major deal with label, Timbaland commented "that's something we'll have to see." For one thing, the rapper remains intact with his label, Interscope which is also said to be involved in the whole Verizon deal.