Advertising for their upcoming superhero flick, Paramount Pictures and Marvel Entertainment announced that they will air the first spot of the action film during the Super Bowl XLII game on Sunday.
An "Iron Man" advertising spot will be aired during the Super Bowl XLII game between the New England Patriots and the New York Giants on Sunday, February 3, 2008. Reports stated that Paramount Pictures and Marvel Entertainment have made the official announcement on Friday, February 1.
The new commercial video will make its debut at approximately 4:30 P.M. Following the viewing on the television, the spot will be posted on Apple.com, Marvel.com, and IronManmovie.com, which is the official Iron Man website, whereas additional sites, including Yahoo Sports! and ESPN.com, will make the ad available on February 4. Further, it is explained that Marvel.com will gave out the sneak peak of the spot on February 1.
Opening on the theaters on February 2, the superhero flick tells the story of a kidnapped billionaire industrialist and genius inventor who is forced to use his intelligence and ingenuity to build a destructive high-tech suit of armor. The highly anticipated action film directed by Jon Favreau features star-studded cast, including Robert Downey Jr., Gwyneth Paltrow, Jeff Bridges and Terrence Howard.