February 01, 2008 02:00:02 GMT
Sarah Jessica Parker and reality factory Magical Elves are reportedly teaming up to create a Project Runway-type show for the art world.
Is an actress and producer, while also is having her own fashion line, Sarah Jessica Parker is lending her hand to the so-called "art-project." The actress, who's best known for her role as Carrie Bradshaw on the HBO television series "Sex and the City", is about to produce a new TV competition series, which is focused on the art world.
Bringing that idea into life, Sarah is having her production company, Pretty Matches, teaming up with with "Project Runway" creators Dan Cutforth and Jane Lipsitz of Magical Elves to develop a Project Runway-type show for the art world.
The show, which is currently untitled and being shopped around to the networks, will reportedly see 12 aspiring contemporary artists compete in art-themed challenges, such as painting and photography or sculpting and industrial design, before having their creations rated by other contestants and a Project Runway- or Top Chef-like judging panel, Variety reported.
Speaking about the new project, Lipsitz told the Daily News, "At Magical Elves, we do a lot of competitive reality and we want to tap into that format in our approach to the art world. There will be creative challenges, unexpected challenges, things that will test these artists outside of their comfort zone".
Lipsitz, furthermore, revealed "But we also want to make the challenges really accessible to the viewers because I think art is viewed as an elitist arena at times. We really feel like we can make it entertaining," added that the team are planning to shoot the show in New York.