The PG-rated family comedy has led the box office chart with an estimated $14.8 million during its two-day run up to Thursday, November 22, 2007.
Delivering good premise of an animated princess thrust into the live-action world in modern day, Walt Disney Pictures' "Enchanted" has scored a wonderful two-day debut since opening in theaters on Wednesday, November 21, 2007.
The PG-rated family comedy successfully drew an estimated $14.8 million from 3,632 locations, pulling in $8 million during its opening day and another $6.8 million on Thanksgiving day, celebrated Thursday, November 22, 2007. With this result, pic thereby should hold the top spot at the box office throughout the weekend.
In the meantime, according to Rentrak, the movie's first day gross is the third best Wednesday opener in November, just behind Warner Bros. Pictures 2003 release "The Matrix Revolutions" and 1999's "Pokemon: The First Movie", which scooped up $24.3 million and $10.1 million, respectively. In particular, the number also marks a high for Disney live-action fare bowing on a Wednesday in November.
Lining up behind the princess flick over the Wednesday-Thursday screenings were Sony-Screen Gems' holiday feature "This Christmas" and 20th Century Fox's R-rated actioner "Hitman." The former was reported to have raked in a satisfying $8.4 million from 1,802 theaters while the latter garnering $8 million from 2,401 engagements.