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New Golden Compass TV Spot Launched

November 07, 2007 09:28:12 GMT

The piece delightfully manages to include shots of most of the movie's principal characters.


New Golden Compass TV Spot Launched
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Though the final theatrical trailer for "The Golden Compass" was already released, it turns out that New Line Cinema still have one more sneak peek to come; that's right, it's the TV spot version of the flick.

The piece is available for you to see via a link at AceShowbiz's The Golden Compass Trailer section. While presenting a few of new footage, it comes off pretty complete in featuring the movie's principal characters in its short-running time, including Lyra, Serafina Pekkala, Lord Asriel, Mrs. Coulter, and Iorek Byrnison.

Set to hit theaters on December 7 this year, "Compass" has been considered to be an ambitious project of New Line Cinema after its "Lord of the Rings" trilogy. In its support to the fantasy adventure, the studio reportedly has enlisted a bevy of blue-chip brands which are committing more than $50 million in marketing and promotion for the film with an estimated total value of $120 million.

"It's definitely the most important property we've had since 'Lord of the Rings,'" New Line's prexy and chief operating officer of worldwide distribution and marketing Rolf Mittweg remarked. "We'll be spending accordingly."



© AceShowbiz.com




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