E-40 is turning 40 later this month. And talking about 40, it will be big. Yes, E-40 is turning BIG 40. The Bay Area rapper is venturing into new business aside of rapping, scored an endorsement deal to launch his own line of healthy water which also caries the number 40 in its name.
Planning to hold a big bash inside of Caesars Forum Shops at Poetry Nightclub in Las Vegas to mark his forthcoming 40th birthday, on date 15th later this month, E-40 will at the same event unveil his "40 Water" flavor of water/energy drink.
This marks the veteran rapper's third major foray into the world of business as he has already owned a Fat Burger and Wingstop fast food franchises.
"Rapping brought me into the entertainment game, once I got in my eyes got bigger," E-40 said about his first foray into beverage business. "As a business man I get the best of both worlds and the privileges of working and reaping the benefits at the best time in my career."
Aside from launching "40 Water" at his birthday bash, E-40 will also let guests review tracks from his forthcoming album, "The Ball Street Journal," a follow up to his Gold selling album "My Ghetto Report Card," which is set to hit shelves in early 2008.