The rate of Jennifer Lopez's 'Brave' sale apparently did not match that of the promotional and production cost. The heavy flow seems to tip on the expenses rather than the income, sending the artist in career jeopardy.
Rumors are circulating now that Lopez will be dropped by Epic Records because her latest effort didn't bring much profit to the label. "She costs too much money and doesn't sell enough," a source said. "Her last album cover alone cost $60,000 in hair and makeup, lighting, photographers, re-touching, etc. The video budget was in the neighborhood of $300,000."
At such rate, the label is making an estimate only $4 per album.
The TV promotions for the album also cost Epic a leg. An insider said, "Epic had to eat the cost for that entire performance. From her makeup - which typically costs in the neighborhood of $8,000 per day - to the backup singers, to the rigging, lighting and sound."
'Brave' that was released on October 9 opened at 53,000 copies, a far comparison to her previous English albums that sold more than 100,000 copies in the first week.