P. Diddy Signed Multiyear Deal to Promote the Ciroc Vodka Brand


P. Diddy Signed Multiyear Deal to Promote the Ciroc Vodka Brand


P. Diddy has inked a multiyear deal to develop the Ciroc vodka brand.

He's been invading almost all major business empires, but vodka. From music to clothing to perfume, P. Diddy is now having his nose to yet another new business, promoting vodka.

The music mogul has signed a multi-year deal with Diageo PLC, which is the largest multinational beer, wine and spirits company in the world, to promote the company's Ciroc vodka brand for a 50-50 percent share in the profits, which could earn him more than $100 million, depending on how well the brand performs.

And since "it is not an endorsement deal," Diddy will thus be responsible for marketing the brand, deciding where and how to sell it, and winning over new customers as well.

"This is something that will have my daily attention," so he said on his new business venture, adding that he wanted to work with Diageo because the company understood that "I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury brand builder."

© AceShowbiz.com


MORE FROM NEWS

Comments

  •  
    rsimpson813@yahoo.co
    Aug 03, 2008

    i live in tamp,fl so i was wondreing were can i find p.diddy ciroc vodka in what stores please.

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Pregnant Beyonce Is 'Going Into Hiding' as She and Jay-Z Are 'Signatures Away From a Divorce'
  2. Report: Michael Strahan Begging to Return to 'Live! with Kelly' After Feud With 'GMA' Co-Host
  3. Bye J.Lo! Drake Rings in Valentine's Day With Model Twins Whose Surname's Tattooed on His Arm
  4. Beyonce's Ex Manager Reveals How the Singer Is Trying to Save Her Marriage to Jay-Z
  5. Kris Jenner Cradling Baby Dream Kardashian on Valentine's Day Is Just Too Cute
  6. Brad Pitt Acknowledges Angelina Jolie's 'Crush' on Jared Leto
  7. Portia de Rossi 'Livid' Over Ellen DeGeneres Putting Their House on Sale
  8. Scarlett Johansson Doesn't Believe in Monogamy Since It's 'Unnatural'
  9. Kourtney Kardashian Hugs Mystery Man as Scott Disick Remains MIA
  10. Report: Kris Jenner Secretly Advising Lamar Odom on How to Win Back Khloe Kardashian

CELEBS PHOTO