Aside from his career in the music industry, Usher has become the latest star to launch a signature scent. And to celebrate the unveiling of his new perfumes, "Usher For Women" and "Usher For Men", the R&B singer threw a bash at NYC's Cipriani's 23rd Street on Tuesday September 25th.
"Fragrance is another way of interpreting emotion and that's what Usher For Men and Usher For Women are - it's sophisticated for a woman, and confident for a man," Usher commented on his venture into the perfume business.
He, furthermore, added that his perfumes "represent strength and sexiness, and more than anything, they represent mystery and a journey. I wanted to offer a piece of myself, no different than a beautiful song I may create that takes many instruments, stories, and places I've gone to create those songs."
Fellow celebrity Beyonce Knowles praised Usher's scents as "beautiful. It's very feminine and very sexy." Also attending the perfume launch among others are Martha Stewart, Jermaine Dupri, Nelly, and Gayle King.
Click here to watch the commercial video.