September 25, 2007 09:03:54 GMT
Ashley Olsen and her twin Mary-Kate Olsen launched their affordable clothing line called "Elizabeth & James."
A fashion lover, Ashley Olsen and Mary-Kate Olsen sure know what is best to wear. And most of all they do know what collection is best for your pocket. Sensible to market demand, the twins are offering their "affordable" clothing line, the "Elizabeth & James" collection.
"It's a sophisticated woman with a playful side and is still chic. It's someone who understands fashion and understands details and expects that as well. It's [for] someone who understands the design aspects of fashion [and] the designer product, but also doesn't want to pay designer prices," Ashley tells WomenWear Daily about her new collection.
Described as a collection "for a woman who wants a designer garment but cannot afford it," the Olsens' fashion line among others feature $90 t-shirt to $375 jacket to $450-$550 dresses, with a cashmere coat topping out at $995.
The "Elizabeth & James" collection is currently available at Neiman Marcus, Bergdorf Goodman, Intermix and other high-end specialty shops.