Not showing any sign of slowing down in selling tickets in its seventh week of release, summer blockbuster "Harry Potter and the Order of the Phoenix" wonderfully continues to strive on the huge screens of IMAX theaters by setting up a new record that's likely hard to beat.
IMAX Corporation and Warner Bros. Pictures announced Wednesday, September 5, 2007 that the teen wizard's fantasy tale has become the highest grossing live-action Hollywood IMAX release with a worldwide IMAX total of over $35 million. Domestically, the flick has drawn more than $24 million on 91 IMAX screens while pulling in over $11 million on 52 IMAX screens internationally, making its worldwide gross stand at about $906 million to date.
"This film has become a huge summer hit for the IMAX® theatre network and Harry Potter fans have demonstrated that they love to experience their favorite wizard in IMAX 3D," IMAX Filmed Entertainment Chairman and President Greg Foster remarked. "Many of our locations throughout the worldwide IMAX network have reported box office records, thanks to a terrific film from talented filmmakers, exceptional marketing from Warner Bros. Pictures and the strong appeal of Hollywood movies presented in a truly unique and powerful way."
The third installment of "Harry Potter" franchise to be given a simultaneous release in conventional theaters and IMAX, "Phoenix" brings back most of the principal and key characters under the direction of British filmmaker David Yates. Massive cost was spent for the picture's set design with the Ministry of Magic's 200 foot-long hallway being the largest and most expensive one built for the Potter film series so far.