Master P and his son Lil' Romeo have teamed up with T-Mobile to promote the new Sidekick LX.
Like father like son. Master P and Lil' Romeo are indeed more than just father and son, they in fact such great business partners. The twosome has teamed up with T-Mobile for the ad campaign to promote the new forthcoming Sidekick LX, a smartphone that has a browser, email/texting and a phone.
"The Sidekick is the most important device for running my ventures," Master P said. "I can't always talk on the phone, but I can shoot off a quick text to close the deal when I need to." Son Romeo, elsewhere, has his own statement on the product he endorsed, saying "Everywhere I go I take my Sidekick with me: school, the movie set, out on the road. It allows me to run my business and keep in touch with my friends. Texting is still the leading way of communication for us youth. I need my Sidekick like I need my Rap Snacks! I gotta have 'em!."
In addition to the ad campaign, P and Romeo have also created a song about the phone for the son's upcoming album "Hip-Hop History," entitled "Sidekick", which is due out September 4th later this year on Take A Stand Records.
As of the Sidekick LX and LE, they are slated to hit stores in Spring of 2008.