P. Diddy is working his way up in the fashion industry. The hip hop mogul is keen to expand his fashion line, Sean John, thus has partnered with G-III Apparel Group to launch a new women's collection, dubbed Sean John Women's collection.
With his partnering with G-III Apparel Group, which is one of the world's top manufacturer and marketers of licensed clothing brands, Diddy's Sean John line will now include clothing for women as well as men and a junior sports line. "From day to night, the new Sean John collection for women is glamorous and sexy with the style and swagger that customers have come to expect from our label," Diddy said in a statement.
As for the new Sean John Women's line, described as a juniors, "urban collection with a contemporary edge," it will feature collections of jeans, dresses, outwear, velor track suits, flirty tops, graphic tees and other pieces. The new ad campaign for the collection will feature the likes of R&B singer and model Cassie, Asia Nitollano of The Pussycat Dolls, and actress Lauren London, all of whom shot by photographer Warwick Saint.
The initial Sean John Women's collection will be launched in the Sean John Flagship store on Fifth Avenue in Manhattan, followed by releases in such major department stores as Dillard's, Macy's, Dr. Jay's, Man Alive and other stores. The new collection will be sold range from $59 to $299.